Kind of a ridiculous book. There are one or two good notes, like pointing out how people often offer rewards they themselves would enjoy without considering the other party.
But besides that, it’s absurd: there’s a serious anti-intellectual bent combined with crazy culture (offering suggestions of what to do at “the club”). Science and studies cited are loose, with guesstimated statistics. Although the observations about human nature - brutal realism of people as plastic, self-centered, and fragile creatures - are usually valid, their portrayal here make the follower of directions act without allowing people to rise above these expectations.