Tom MacWright

I read Subprime Attention Crisis by Tim Hwang on


Subprime Attention Crisis is a surprisingly focused book. It’s about a theory that internet advertising is systematically mispriced and overbought, and what will happen if that theory is true and the system collapses. Hwang uses historical metaphors to deliver that message, and does adequate research into the field. It’s a pretty convincing argument.

What I liked best about this book is its focus. Hwang doesn’t take long detours from the subject. He doesn’t opine on the ethics of advertising, or spend too long discussing possible solutions. He isn’t taken in by some savior idea, like micropayments or crypto. This book is about a possible bubble in online advertising - that’s it.

It’s a quick read, and an effectively-argued theory.